Rules of good typography
• Insert only a single space after all punctuation.
• Use proper em and en dashes where appropriate.
• Use true quotation marks and apostrophes.
• Use a smaller point size for all-uppercase text.
• Add letterspacing to capitalized text and small caps.
• Use oldstyle figures when available and where appropriate.
• Use boldface text sparingly.
• Avoid using underlined text.
• The © (copyright), ® (registered trademark), and ™ (trademark)
characters almost always need to be reduced, sometimes by as
much as 50%, depending on the font.
• Use the true ellipsis character (…) rather than periods.
• Decrease the size of the ballot boxes.
• Consider using other characters beside bullets (•).
• Increase line spacing to improve readability in body text.
• Sans serif typefaces are often less legible than serif typefaces.
• You can probably set body text to a point size smaller than you think.rules of good typography